While sustainability has long been on the chemicalindustry agenda, the value paradigm is shifting fast.

In response to rising environmental concerns and regulatory change, the value of the circular economy worldwide is set to hit US$4.5 trillion by 2030.1

By capturing a share of this rapidly expanding market for reusable, renewable and recyclable

products, chemical companies can turn these changes to their advantage and drive growth

while helping to shape a greener, cleaner, more sustainable future.

Globally, resource constraints and rising concerns about sustainability are changing how consumers think about chemicals. They’re calling out brands and retailers on social media and petitioning for more responsible corporate stewardship of our planet. They’re also flexing their purchasing power. According to new Accenture research of 6,000 consumers in 11 countries, just over half of those surveyed said they would pay more for sustainable products, and almost three-quarters (72 percent) are more likely to buy eco-friendly products than they did five years ago.4 In response, downstream industries (for example, automotive, clothing, electronics, food and toys) are rethinking the design of their products, packaging and use of chemicals to embed circularity throughout the entire product lifecycle.