Impact on the chemical industry

With consumers making their voices heard, let’s think more about the implications for the chemical industry, again, using plastics as our example.

For consumers, the growing perception that single-use plastic is bad for the environment is

simple to comprehend and easy to act on— buy less plastic, reuse existing plastic materials and recycle.

83% of consumers think it’s important for companies to design products that can be reused, recycled and never go to a landfill.

And while quality (89 percent) and price (84 percent) remain top considerations when aking purchases, that just over 50 percent of consumers would be willing to pay more for a product designed for reuse or recycling rather than to be thrown away. This trend is even more pronounced among younger consumers (40 and under) and consumers in Asia.